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It’s a rare event in the world of digital marketing.

Websites often get designed by geeks who get carried away with the technology.

Optimisation is frequently a nebulous world of smoke and mirrors.

Social media is the “must-do” – but don’t expect people to quantify results!

Our approach is a little mundane (and well grounded) by comparison:

What commercial results do you want to achieve?

How do we benchmark success? … and how do we coordinate the project to integrate all of your other marketing activity?

Some straight talking about web stuff