It’s a rare event in the world of digital marketing.
Websites often get designed by geeks who get carried away with the technology.
Optimisation is frequently a nebulous world of smoke and mirrors.
Social media is the “must-do” – but don’t expect people to quantify results!
Our approach is a little mundane (and well grounded) by comparison:
What commercial results do you want to achieve?
How do we benchmark success? … and how do we coordinate the project to integrate all of your other marketing activity?
Some straight talking about web stuff